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Dignity Day - What is it and Why do the CQC Like to See it?

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Imagine yourself in a strange situation, surrounded by people you don’t know, each prodding and poking at you. Imagine this is happening when you’ve only just woken. You’re groggy and disorientated. You’re going to be frightened, anxious, and confused. You might feel like lashing out, shouting and screaming. Perhaps even becoming physical.

While this describes an extreme scene, it is how many patients feel at the point of care. Inexperienced and compassionless carers often view patient reactions as aggressive. Most commonly they are simply scared. Scared of the strange environment and the things that are happening around them that they don’t understand.

The way that carers deal with their patients, the compassion and kindness they show, makes a real difference to how care and treatment is received and its results. To reinforce this,Dignity in Care, has organised a National Dignity Action Day every year since 2006.

What is Dignity Action Day?

The idea behind Dignity Action Day is to focus thoughts and actions on the right of everyone to be treated with dignity and respect. This particularly applies to the care of vulnerable people, whether very old, young, or those suffering with cognitive health issues.

In most GP practices and healthcare environments, the CQC has found its questioning about the caring attitude and the healthcare experience to be the one that is most positively answered by patients. When asked “is the service caring?” 85% of services in Adult Social Care are rated at good or outstanding. A friend of mine recently had to have treatment in hospital and he – like the majority of people – said “The nurses and doctors are amazing. They really can’t do enough for you. It’s the system that’s broken.”

Move from 85% good or better to 100% outstanding

While it’s a great reflection on healthcare in the UK today that such a large portion of services are rated so highly in their standards of care-giving, we should all be striving to attain even better. A key strategy to achieve this is to encourage feedback, listen to valid complaints and then, of course, act upon them.

Remember that one of the most common of “British diseases” is that we don’t like complaining. Instead, most people stay quiet… until it comes to telling all their friends and family about the poor service or treatment they received. By encouraging complaints to be made, and making it easy for patients to complain, you will be seen to be more proactive, more caring, and more compassionate (and you’ll improve your level of services).

(Read our article about dealing withcomplaints)

The 10 Dignity Do’s

The National Dignity Council has produced 10 Dignity Do’s to support its Dignity Action Day:

1.Have a zero tolerance of all forms of abuse

2.Support people with the same respect you would want for yourself or a member of your family

3.Treat each person as an individual by offering a personalised service

4.Enable people to maintain the maximum possible level of independence, choice and control

5.Listen and support people to express their needs and wants

6.Respect people's right to privacy

7.Ensure people feel able to complain without fear of retribution

8.Engage with family members and carers as care partners

9.Assist people to maintain confidence and positive self-esteem

10.Act to alleviate people's loneliness and isolation

Make every day a Dignity Action Day

It’s an effective strategy to have a single focus day. It gets everyone concentrating on the way in which they can make the care experience memorable for the individual patient. However, it should also be remembered that these good practices should be reflex actions that are repeated patient-after-patient, day-after-day.

By ensuring the 10 Dignity Do’s are followed as a matter of course by everyone in your practice, treatment room, or other environment when giving care (e.g. home visits), you’ll make every day a Dignity Action Day. And that will get you to 100% outstanding when the CQC inspector asks about the level of care across the services you provide.

Download a 10 Dignity Do’s Poster for display in your practice to reinforce the idea that every day should be a Dignity Action Day.

Deals for March 2016 Only:

For March 2016 we have put together some new deals to really save you some money. With prescribing incentive and other funding freeing up some capital we have put together a few ideas how to improve your practice with your patients benefit in mind.


Lec PSR273 Pharmacy Refrigerator, 273 L, Solid Door

Lec PSR273 Pharmacy Refrigerator, 273 L, Solid Door

£1,230.00 £855.95


Aurora Stacking Visitor Seat, No Arms, Intevene Anti-bacterial Upholstery - 12 Colours  (Multibuy)

Aurora Stacking Visitor Seat, No Arms, Intevene Anti-bacterial Upholstery - 12 Colours (Multibuy)

£139.50 £109.62

Diagnostic Equipment

3M Littmann Classic II Stethoscope - In Stock

Littmann Classic II Stethoscope - Various Colours - Now Discontinued Limited Stock and Colours Available

£69.00 £56.99

SECA CT320 PC Based Interpretive ECG Machine with USB Connectivity (Software version 4.4), 500 Electrodes and Z-Fold Paper (March Only)

SECA CT320 PC Based Interpretive ECG Machine with USB Connectivity (Software version 4.4), 500 Electrodes and Z-Fold Paper (March Only)

£1,799.00 £1,349.99

If you have any questions or feedback, please do not hesitate to contact me -alex.henman@esuppliesmedical.co.uk- 01865 261451

eSupplies Medical is a trading name of Williams Medical Supplies Ltd, a DCC business